Car Dealerships are one of the industries where I recommend Full Color Outdoor LED Signs. This is because they can sell their products with pictures and videos instead of words. A video of a convertible driving down the coast will evoke an emotional response from anyone who is interested in a convertible. In fact, they will probably be mentally picturing themselves driving that convertible down the coast!
Another advantage to car dealers is they can advertise their exact inventory. Car dealers put the cars they are ‘pushing’ or trying to get off the lot out by the street. Why is this? Because they want all the people in all those cars who are driving by their lots to see those cars. They know the cars by the street will sell the quickest. The problem is there is only so much space by the street. LED Signs allow them to advertise an unlimited number of cars. When they sell one all they have to do is take its advertising frame off of the LED Sign.
Take a look at this video of a Color LED Sign at a car dealership. Do you understand the power this has for the dealer?
Back when I was a traveling salesman I would take a trailer with LED Signs mounted on it and set it up at a business in the town I was working in. That business could advertise on the LED Sign and I got a local demo location. I noticed that when I did this at car lots, the inventory would go quickly. Why? Because they were advertising their specific inventory. When someone saw a car advertised that they were interested in, they would pull in. People can’t read the sticker price in the window of a car but they sure can read it in big bright letters and numbers on an LED Sign!
If your business, like car dealers, can sell using images and video you should consider investing in Color LED Signs. The question to ask yourself is “When selling my product is a picture worth a thousand words or does it take a thousand words to sell my product?”
