There are a few reasons why LED Signs are so effective. One of those reasons is that LED Signs provide a source of up to date information for the motorists reading them.
If a person who drives by your business on a regular basis knows they can count on you to have current information on your sign, they will look at and read your sign every time they pass to see the latest information.
So, what types of information should you change consistently?
The answer is easy, all of the information you put on your LED Sign should be updated on a regular basis.
Some of the information, like the time and temperature will automatically update so you don’t need to worry about them. Other types of messages need to be updated on a regular basis:
- Community Messages
- Messages about your specials
- Holiday messages
- Regular sales messages
Stale, out of date information can greatly decrease the effectiveness of LED Signs because you train people to NOT look at your LED Sign because the information is consistently old.
Holiday Messages should be changed as soon as the holiday is over. You might even want to change your message a few times prior to the holiday. You can use your controller software to schedule these changes automatically. But be sure to take down the holiday message after the holiday.
Community messages are the same, people like to see upcoming events but if you advertise events on your LED Signs that have already happened, they will stop thinking of your LED Sign as a source of current, relevant information. It would be better to not list any community events than to consistently leave past events on your LED Sign.
The need to change messages about your specials should be fairly obvious. You don’t want people coming in asking for specials that have ended. On the other hand specials and sales are a great way to draw people in. Make sure that you always advertise your specials on your LED Sign, there is no better way to let people know about them.
Remember, the majority of people driving by your business drive by everyday. If they see the same products and services everyday they will stop looking. Make sure you are advertising a variety of products and/or services. If they don’t know you sell it, they won’t buy it.
Changing your messages everyday takes a little bit more time but doing it will make sure people are looking at your sign every time they pass. If they are looking at your sign every time the pass they are reading your sales messages every time they pass. If they are reading your sales messages they will come in and buy something.
Consistency. Consistency in updating your messages leads to consistency in readership which leads to consistency in sales.