I just read an article which said that LED Signs are now allowed in Minooka, IL (www.heraldnewsonline.com). However, the village has placed restrictions on the programming to limit how often frames can change, animations are not allowed, no flashing, no blinking, no scrolling. Is it still financially worthwhile to have an LED Sign in Minooka?
I would answer that question with a loud YES! That probably won’t surprise anyone as I am in the LED Sign business but I do have good reasons. Let me explain.
LED Signs have only one purpose: To Make You Money. Anything else they do is just a means to that end.
They accomplish this goal by by getting drivers to read timely, relevant, targeted sales messages on the displays.
The purpose of the animations, flashing blinking, scrolling on programmable LED Signs is to get people to look at the sign where they will read those messages. Whether you are trying to put up an animation which will keep people looking and asking “what will they do next” or just trying to make your sign stand out from the crowd, all that animation on the sign is just to get attention.
Are animations, flashing, etc. the only way to get attention for your sign? NO!!!
If you use a careful mix of time/temperature messages, community messages, and sales messages you can still get people to read your sign. Remember, most of the people who are driving past your business live in your community. They probably pass your sign on a regular basis. They only have to notice your sign once and if you have given them information they want or need, they will look each time they pass by.
In the case of Minooka they also placed a 5 second minimum on the interval between frames. If this is the case in your city as well, it is okay. You just need to carefully consider how many lines of text and how many characters per line you will need to display an entire message in one frame. That is still 12 messages per minute and 720 message per hour.
In an environment like Minooka it is even more important to keep your LED Sign content fresh. Make sure there is new information on your sign at least once a day and preferrably twice a day.
If your city has even longer intervals between changes you will want to take a look at Outdoor Color LED Signs and consider if using images might help your LED Signs effectiveness.
Sometimes you have to be creative but LED Signs make sense.